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The Golden Apple Story

Golden Apple started as two separate dreams with one common goal: to create a sense of community for the magickal people of San Francisco & The Bay Area.

We wanted to  built on the foundation that people from different paths can come together and share techniques without strife. Be your path light, dark or shadow, everyone has a spot.

Wiccan? Pagan? Step right in. Christian Conjure Worker? You too. Santero? Voudisant? Over here. Theistic Satanist? Come on over. Sorcerers, Beatniks, Hippies, Gods, Angels or Demons, we all have a seat at the table. You AREN'T a practitioner? Have no idea what all this is about? There's a place for you as well......     


                                           JUST BE EXCELLENT TO EACH OTHER.


Nikki & Diana

 Meet owners Nikki Jobin & Diana Rajchel

Diana Rajchel  is the author of titles on witchcraft and connected spirituality, and she serves as a spirit worker and community builder within the magickal communities of San Francisco, Minneapolis and Kalamazoo, MI.  She co-organizes the Emperor Norton Pagan Social, a  San Francisco based, non trad specific meetup welcoming magickal people of all paths, even those that might conflict with one another. See more about what Diana's doing on her personal website:

Diana Rajchel

(She is also the "Aziraphale" to Nikki's "Crowley".)

Nikki Jobin

Nikki Jobin has been a practicing Witch for over 30 years and dark energy spirit worker for close to a decade. Co-organizing the Emperor Norton Pagan Social with Diana, she hopes to build a strong community foundation for magickal people who do not necessarily follow a particular path or tradition.


She spends a good portion of her time creating for the shop and trying to tame the wild beast that is social media. You can also find her here:


JL Martinez
JL Martinez yoga


Jennifer Martinez’s first recollections of yoga was when she was five years old and her mom took her to do pranayama yoga on the beach with the local ashram. She has been practicing yoga in some form ever since.

As a firefighter, she realized that yoga was essential to her not only physically but mentally and spiritually as well. In 2018, Jennifer finally completed her 200 hour yoga teacher training through Yoga Tree in San Francisco, California. She immediately started teaching yoga and meditation classes at the YMCA. She also started training for her 500 hour yoga teacher training, beginning with the  24 hour It’s Kids Yoga training. Jennifer has presented periodically at various in-person & online pagan/metaphysical gatherings. 


Jennifer is a second degree Reiki Practitioner in the Usui lineage.  She is a mother of two humans and many plants and animals. She enjoys tea, gardening and many random other things. 

In her practice, Jennifer prefers a solitary path of various folk magick, which includes tarot, plant magick, and candle work.

Synty Boehm
Rooted In Bedrock


Synty Boehm (they/them) is a spirit-taught shamanic practitioner with 20+ years experience connecting and working with animistic spirits. These spirits include the intelligences of emotions themselves. As a result of this experience, they have developed a spiritual healing technique that helps the client hear and feel the emotions so that they can move forward with a qualified mental health professional.

All clients are taught the processing method and empowered to practice on their own as they are ready.


Synty is LGBTQA, polyamory, and kink affirmed, and values body-positive affirming approaches

Message from Synty:

Rooted in Bedrock is a practice made to help people find healing and connect to various non-human persons (NHP) and or spirits. To foster a healthier and more authentic life. There are a number of ways to reach this goal. All of them take work from the individual but having a guide to help along the way is what I am here for. I have been working and communicating with various animistic spirits in my personal spiritual development. This consisted of those spirits and NHPs teaching me a great many things as I experimented along the way. The result of this is a unique approach to shamanic shadow work and spirit/NHP communication that I can guide people through with the end goal being a healthier person who is capable of doing the work on their own if they so choose. Make no mistake to live and exist as your authentic self takes time, effort, and hard work. Relationships need to be built with these spirits and NHPs. For me this is primarily with two entities. The first, Bedrock, who is the underlying force of all physical existence. I have learned a great deal from it and continue as a devotee of it. The next spirit I have learned from and worked with is Wapiti, also known as the American Elk. Other spirits include but are not limited to various nature spirits such as certain rivers, streams, mountains, animals, trees, and forests. The one that will be new to most people are the Emotion spirits. Emotion spirits are quite literally emotions. I have come to understand that emotions are animistic spirits and that they sometimes get stuck, are restrained, or refuse to leave for a variety of reasons. Emotions being stuck is creates an unhealthy situation for both the person and the emotion. The negative impact of this happening ranges and is often unique to each person experiencing it. The one thing that never seems to differ is that while the emotion is stuck it is covering a wound that refuses to heal.

Christine Kendall

ARTIST:  Christine Kendall

Christine Kendall      CRIMSON FAIRY BOUTIQUE



Christine was raised with a variety of different traditions by her Welsh mother and Jewish father. As an adult, Christine has gone back to explore her roots in the Celtic pantheon. Considering herself more of a natural witch, as she has a strong affinity for plants, animals, and crystals. Currently, Christine is also exploring an interest in hoodoo and conjure work.


CRIMSON FAIRY BOUTIQUE: The Crimson Fairy is Christine's newest venture, where she can explore her creativity in new ways by creating magickal tools. Using epoxy resin as her medium, she has created a variety of items exclusively for Golden Apple.   

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